Thursday, August 08, 2019

TIME for a PUBLIC OPTION on plantmilks?? Let's not WAIT UNTIL we get sick. Let's get our plantmilks NOW.

TIME for a PUBLIC OPTION on plantmilks??
Let's not WAIT UNTIL we get sick.
Let's get our plantmilks NOW.

So MUCH competition in the plantmilk space is broadening opportunities for consumers to try an array of very different plantmilks (not all plantmilks are the same - in fact, NO plantmilks are the same as any other plantmilks; they ALL differ).

But if ACCESS to plantmilks is the issue, there are SOME locations - by zip code - where plantmilks are NOT immediately accessible to coffee drinkers, cereal eaters, and others who tipple at the extruded plants.

Arguably, all this competition in the plantmilk space may be great for consumers, but the price point BENEFITS of competition cannot be GREAT for the fiscal sustainability of all these risk-taking innovators.

Some plantmilk producers will WIN - and some may go out of business after they have done 'their yeoman's duty' to expand the market for plantmilks.

Is it not time for some public strategy for dispersing plantmilks among the ENTIRE human population - maybe granting plantmilk as a protected right - so that everyone can have some plantmilk when and where they need it, and so that the nation's farmers can know that there's a continuing demand for high quality organic non-GMO plants to supply this industrial demand for producing soymilk.

In nations outside the USA, a national healthcare plan can mandate universal coverage yet periodically open to competitive bidders for supplying the national 'right to healthcare'! A national right to plantmilks could be organized the same way without disemboweling competitors who want to continue producing. Those additional competitors would just not win the federal contract for supplying the public option, and the public option could be 95% powered by private industry efforts.

What MIGHT be DIFFERENT (and hopefully BETTER) would be ACCESS to nondairy plantmilks, nondairy cheeses, nondairy creamers, and (I think that this would be INESSENTIAL) nondairy desserts.

I'd wager that restaurants in THAT kind of economic regime would carry plantmilks as a rule because it's a right, not because they suddenly took pity on the paying consumer.

Those who declare 'SOY MILK IS A RIGHT' can build upon their public values.

Plantmilk availability COULD become or be declared ethically normative in such a society.

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